The Soul of Design. In conversation with NEW FACETTES, Bil—Boe explores what craft means in the digital age and how designers navigate the tension between tradition and innovation. From the marks of the maker to the role of automation, this dialogue examines the evolving nature of craftsmanship—where human touch, material integrity, and new technologies converge to shape meaningful, lasting design.

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Craft, once defined by human skill and deliberate making, is evolving as machines, AI, and digital fabrication reshape production. It is not disappearing but shifting, so what does craft mean today?

Where does craft end and industry begin? The distinction is blurred. A ceramicist can scale their process, while a factory designer can stay deeply engaged. The difference lies not in scale, but in presence—whether the intelligence of making remains with the maker or shifts to the system.